Brand Identity & Illustration
At LeBron's household, a celebratory taco Tuesday is held each week. With his recorded videos around the dinner table that scream "TACO TUEEEEESDAY," it was necessary to carry the celebration to the I PROMISE School for his kids in Akron to enjoy as well.
The goal and challenge of this illustration was to take inspiration from the classic and original WE ARE FAMILY shirt and create a new one incorporating the tacos and the famous phrase "Taco Tuesday, " to be worn each Tuesday by the students and staff while creating a brand to the name on social media. Key highlights of this illustration is the classic LeBron James Family Foundation Logo, which was was flipped into a bowl of guacamole and chips. And the words "Taco Tuesday" illustrated within the taco meat.
Programs
Adobe Illustrator
Adobe After Effects
Lightroom
Photoshop
Photography shot with a Canon EOS R
