Building a Brand
Scrap is a zero waste textile recycling service that gives meaningful purpose to your old clothes. This service tackles the detrimental effects of fashion and textile waste by making donations as easy as possible while gaining benefit from it. The benefit is that every single item donated goes to various causes that help people in need, through social media those stories will be shown so the consumer sees real change happening. The playful brand strategy was to focus on educating those who aren't aware while mimicking language and design style that the audience we are targeting usually follows. The intended audience is for young women high school and college aged, who typically have harmful purchasing habits.
The goal throughout this project was to ultimately get people who don't typically recycle their clothes, to recycle their clothes. This was done by identifying key promotional strategies that could help reach this age group. Instagram being the most influential social media on purchases plays a huge role, as well as sustainable yet trendy apparel, and a mission that tugs at the heart strings.
Programs
Adobe Illustrator
Adobe InDesign
Photoshop
Full Project
